The outlet’s branding starts with a well-designed logo that represents the brand and its values. The logo is typically prominently displayed on signage, storefronts, and other touchpoints. Along with the logo, the visual identity includes the selection of colors, typography, and graphic elements that reflect the brand’s personality and create a consistent look and feel across outlets.
refers to the process of creating a consistent brand identity and visual presence for retail outlets or stores. It involves designing and implementing branding elements that align with the overall brand strategy and convey a cohesive brand image across different physical locations.
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